What is a typical day for you like at Concentric?
Long story short, having my hands in a lot of buckets at the same time. My days rarely look the same, and I don’t always know what to expect in my day. I could be doing anything from designing and building a digital marketing campaign, creating a brand for a new business line, fixing wonky formatting in a document that needs to go to a client, building/editing website pages, reviewing marketing analytics from numerous platforms, planning an event for the Business Development team, creating social media posts, and so much more.
How long have you been at Concentric and what part of your job do you find most fulfilling?
I’ve been with Concentric for two and a half years. I was one of many people who during the first year of COVID really assessed their career and job they were in and made the decision to make a change. I wanted to find a job where I had my hands in a lot of different buckets/projects within the marketing field and business, and make an impact on both the company and people who needed the service. Equally important, I wanted to find a company that I could believe in. I’m grateful to say I found that in Concentric.
The most fulfilling part of my job is knowing I’m making an impact to help others. Maybe not directly as I don’t work one-on-one with clients, but knowing the brand work, marketing campaigns, and educational social media posts I’ve curated with my colleagues help get important resources in front of people and businesses who need them is very fulfilling.
What is your educational and professional background before joining Concentric?
I graduated from Washington State University (GO COUGS!) with a BA in Human Development and a minor in Hospitality Business Management. I went to college knowing I wanted to do something ‘when I grew up’ that would help people, but I didn’t know what that looked like. I knew the hospitality industry was people-focused, so I began pursuing that. I quickly realized taking Econ 101 and 102 was not helping me help others! I then started the path of Human Development, which was a course work blending psychology and sociology, and I absolutely loved it. Learning what makes people who they are because of internal and external variables, how to communicate with different types of personalities, and understanding people were discussions I loved. At the time, I didn’t know my college degrees would perfectly blend into a career in marketing.
Professionally, I actually started in the hospitality industry as a Food Service Director running a business that supported all food, beverage, and catering for an executive office building that served about 1200 employees. After a few years, I had to acknowledge I loved running the business but was no longer enjoying the food/beverage industry. I pivoted into doing full time event planning for a financial firm. When I started at the financial firm, I was planning and executing 48 events a year. I quickly was promoted to their Marketing Director and when I left 5 years later, I was overseeing over 300 events annually, producing season 3 of a TV show, launched two new websites, built a robust client engagement campaign, and so much more. I learned a lot in that role, and have been able to bring all that experience to Concentric.
What do you enjoy doing when you’re not working?
Living in the PNW allows for amazing activities! I love being close to the water, and I spend as much time as possible taking long walks with a water view. I also enjoy the fruitful wine and cider tasting opportunities. I really enjoy experiencing new places, and love having quick weekend away adventures or getting on a plane and exploring a new city. I’m also a closeted introvert, as my friends like to call me, and love having a whole weekend with no plans except being at home.
What are you most looking forward to over the next year?
Professionally, Concentric’s marketing department is in a really fun place with what we’ve achieved the past couple of years, and where we want to be in the coming years. I’m enjoying being in that middle place making things happen! Personally, I’m really excited about marrying my best friend this fall.
